Hooked by Nir Eyal PDF Free Download

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Genres: Product Design, Abnormal Psychology
Authors: ,
Publisher: Portfolio Penguin
Pages: 242 pages
Binding: PDF
ISBN10: 0241184835
ISBN13: 9780241184837
Tags: Product Design eBooks, Abnormal Psychology eBooks, PDF Free Download
Language: en
Physical Form: eBook
Size: Medium
Type: Digital
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles, ' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience


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