Genres: | Business & Management |
Authors: | Robert B. Cialdini, PhD |
Pages: | 336 pages |
Binding: | |
ISBN10: | 0061241895 |
ISBN13: | 9780061241895 |
Tags: | Business & Management eBooks, PDF Free Download |
Language: | en |
Physical Form: | eBook |
Size: | Medium |
Type: | Digital |
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.